Brazilian Banking Giant Bradesco Is Moving In The Right Direction According To Bank CEO Luíz Carlos Trabuco Cappi

Brazil is not out of the recessionary woods yet, but there are signs a recovery is in full swing. Foreign investors are looking at Brazil again, and one of the main industry that interest investors is the banking industry.

Even though the country is licking its wounds from the devastating recession, private Brazilian banks are making more money than ever. And Wall Street wants to get in on the action. Hedge funds in the U.S. are buying Bradesco stock, and singing the praises of the bank’s CEO, Luíz Carlos Trabuco Cappi. Trabuco is the real deal when it comes to bank experience and management skills.

Mr. Trabuco’s accomplishments are impressive by anyone’s standards. He’s been with the Bradesco since 1969. And he knows how every bank division operates because he has experience in every division of the bank. He is the man who made Bradesco’s insurance division, Banco Seguros, famous by making it a real moneymaker in 2008. After four years as president, the insurance division was the icing on the bank’s profit cake. And Seguros is one of the reasons the bank continues to be successful in terms of revenue and profit.

Luíz Carlos Trabuco Cappi is not an accountant or a finance wizard. Mr. Trabuco is a University of São Paulo alumni. He has a philosophy degree and a post-graduate degree in psychology. Trabuco is also an advocate of social and government reforms. The bank supports environmentally friendly programs and education programs that help high school students every year. Bradesco may be the second largest private bank in Brazil, but Luíz Carlos Trabuco Cappi is not a second-class bank president. The 66-year-old Trabuco knows his bank is in a position to take over as the number one private bank in Brazil. That was part of the long-term plan when Trabuco and the Board of Directors put the HSBC acquisition together in 2015. Bradesco now owns HSBC’s Brazilian division, and Trabuco was instrumental in putting the deal together. Mr. Trabuco holds a number of board positions, and he has a reputation for being one of Brazil’s honest bankers. He is not a bank president that seeks approval or recognition. He does his job, and he does it well.