PodcastOne along with the Edison Research carried out some study to help understand the market trend and reception. The research was based on five major consumer brands in different categories and product line. This would help establish and access the impact of the Podcast advertising during the pre and post-campaign period.
Pleasantly the conclusion arrived at from the research showing positive implication of the advertising. About 60% listener exhibited awareness of a certain grocery brand up from the 7% prior study. Product awareness rose to 47% in financial services, 37% in automobile aftermarket Product and 24% lawn and garden product. To validate the results and findings, the Edison Research had carried out three independent study series all relating to the effectiveness of the brands. Norman Pattiz in affirming the accuracy of the data says the multi-tiered approach incorporates advertising tools and its measurement.
Tom Webster, the Vice President of Strategy at Edison Research expresses enthusiasm in the active partnership with PodcastOne. He is of the opinion that methods used in assessing podcast advertising were a SMART way prior and preceded the campaign.
About Norman Pattiz
The Forbes Magazine gave him two coveted titles in 2016; the key to his money making media and Pattiz’s celebrity-infused greatest hits. Norman is the proud founder and executive leader for the PodcastOne. PodcastOne has been linked with top personalities such as Chris Jericho, Steve Austin, and Heather Dubrow among others. He also owns the Westwood One who runs the Summer Olympic Games, NCAA Basketball, and NFL Football. CBS News, NBS radio networks among others. This media guru also operates the Courtside Entertainment Group since 2010 with the core purpose to give high-quality content programming.
In response to his tireless contribution to the media industry, Norman Pattiz has been appointed twice to the Broadcasting Board of Governors of the United States of America by President Clinton in 2000 and 2002. The board is the overall governing body for other media houses in the US and Middle East countries where they have expanded both in radio and television.
The legend received the Giants of Broadcasting Honorary Award from the Library of American Broadcasting. He has served in various institutions and organizations among them; the University of California, Council of Foreign Relations, Pacific Council, Broadcast Education Association, Los Alamos National Security Laboratories, etc. Norman has grown his Media company to be the most recognized network and to be ranked among world leaders.